In 2020, I was assigned with leveling up HubSpot’s photography presence to create a cohesive library of images that uplifted HubSpot’s image and spoke to our brand values. The photography needed to be scalable for a wide range of uses, and uniquely HubSpot.

This project was such a fun challenge. How do you create a distinctive art direction that differentiates HubSpot when, forgive me, it exists in such an inherently bland market? How do you make CRM software, sales calls, and computer equipment beautiful and memorable?

Thankfully I had the camera skills of one of the most talented photographers in Boston, Ally Schmaling, and the pristine production skills of Allison Leear to bring this vision to life. Check it out!