HubSpot Logo Animation
One of my favorite projects in 2021 was getting to work on developing a new animation for HubSpot’s logo. This project included developing a system of animations that was flexible and adaptable for the large variety of videos HubSpot produces. The main goal of these animations was to have them speak back to HubSpot’s brand differentiator of an all-in-one ecosystem of products.
For this project, I opted for 2 sets of deliverables: a base 2-second logo animation that was quick and to the point, and a series of 5-second animations that told the story of HubSpot’s all-in-one ecosystem.
