HubSpot: Success Story Brand Campaign

Aubrey Zych, Client-side Creative Director

In the sea of boring, blue CRMs, HubSpot is an orange beacon here to challenge the status quo. In the brand’s very first global campaign, we partnered with 72andSunny to take the familiar business format of testimonial videos and give it a creative twist: traditionally nefarious business models that learned to grow better with HubSpot.

In the first of a series of Success Stories, actress Kathryn Hahn becomes a ‘Piratentrepreneur’ who uses HubSpot to give the world of pirating a fresh perspective. As a CEO and an industry disrupter, she rejects the old "pillage, loot, set-fire-to-the-village-and-move-on" logic, and brings forward new thinking: no more conquest, only valued customers.

In the second season, we moved from the high seas to the Wild West. Kathryn Hahn sets out to change how outlaws acquire new business, and connects her teams across canyons and deserts using HubSpot’s CRM.